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The race is on to drive the next generation of public relations research, because if one thing is clear, it’s that communicators who control the ROI framework will be in the driver’s seat.

Mark Weiner
Events / Events

Christmas Charity Tombola

ROI Communication, Bakery “Nilana” & club “Gramophone

Conception: At Christmas everyone is expecting to receive a present. The same is true for the fundraising initiative for the research of the image of the PR industry in Bulgaria. Each Advertising & PR agency has a lot of souvenirs for its client. So we decided to use these souvenirs as a gift in tombola. This was a perfect opportunity meeting colleagues before Christmas and donating funds for the PR Factory project. Each guest receives a piece of Bulgarian banitza and inside of the fabulous pasty made by bakery “Nilana” was the first wish for the year 2005.

The event: 15 December 2004, place: club Gramophone

The guests: More than 150 journalists, advertising and PR practitioners.

The awards: The gifts for the tombola were donated by our friends from: Kempinski Hotel Zografski Sofia, magazine Bacchus, magazine Eva, magazine Gulliver, magazine Manager, magazine PC World, literary & film agency Anthea, publishing house Ciela, ph.d. Sonia Alexieva, association Imagines, АВС Design & Communication, Arinar, Coca-Cola, Globul, ING bank, NIVEA, Play Ground, Volkano, workshop “Pretty things”, wedding agency Fairy day, All Channels Communication, APRA – Porter-Novelli, CNR Communications, Grey Worldwide Bulgaria, Interpartners, M3 Communications Group, MAG Advertising, Number One, United Partners, and of course from us ROI Communication.

The real event in pictures:

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