The overall ROI for an enterprise is sometimes used as a way to grade how well a company is managed.
Christmas Charity Tombola
ROI Communication, Bakery “Nilana” & club “Gramophone
Conception: At Christmas everyone is expecting to receive a present. The same is true for the fundraising initiative for the research of the image of the PR industry in Bulgaria. Each Advertising & PR agency has a lot of souvenirs for its client. So we decided to use these souvenirs as a gift in tombola. This was a perfect opportunity meeting colleagues before Christmas and donating funds for the PR Factory project. Each guest receives a piece of Bulgarian banitza and inside of the fabulous pasty made by bakery “Nilana” was the first wish for the year 2005.
The event: 15 December 2004, place: club Gramophone
The guests: More than 150 journalists, advertising and PR practitioners.
The awards: The gifts for the tombola were donated by our friends from: Kempinski Hotel Zografski Sofia, magazine Bacchus, magazine Eva, magazine Gulliver, magazine Manager, magazine PC World, literary & film agency Anthea, publishing house Ciela, ph.d. Sonia Alexieva, association Imagines, АВС Design & Communication, Arinar, Coca-Cola, Globul, ING bank, NIVEA, Play Ground, Volkano, workshop “Pretty things”, wedding agency Fairy day, All Channels Communication, APRA – Porter-Novelli, CNR Communications, Grey Worldwide Bulgaria, Interpartners, M3 Communications Group, MAG Advertising, Number One, United Partners, and of course from us ROI Communication.
The real event in pictures: